Studio/lab Chicago San Francisco
    1 E Wacker Drive
suite 3030
Chicago IL 60601
312 873 7700
461 2nd Street
suite 231
San Francisco CA 94107
415 546 7832
We design. Using the tools of creativity and analysis to tell compelling stories, clarify information, build brand identity, support innovation, and create meaningful interactions
Noteworthy:
Studio/lab recently served as the base
of operations for the design and
development of The University of Illinois
at Chicago (UIC) / North Lawndale bid
to host the Barack Obama Presidential
Library.

Our proposal seeks to re-imagine what
a presidential library can become,
asking not simply where the Library
should go, but rather what it can do.
We offer a vision where the Library is not
on a site, but of a site—where the energy
of the city enters the Library and the
knowledge and discourse instigated
within moves out to the city, the nation,
and the world.
Our team:
Marcia Lausen
Greg Lynch
Susan Verba
Tim Wilson
Meghan Ferrill
Audra Hubbell
Tara Kennedy
Meeyoung Melamed
Trysh Wahlig
Selected clients:

ACCO Brands
Adobe Systems
AIGA Design for Democracy
American Institute of Architects
Alzheimer’s Association
Center for Effective Philanthropy
Chicago History Museum
Chicago Loop Alliance
Drake University
Envestnet
Healthcare Financial Management
Hollister Incorporated
Immersion Systems
JP Morgan Chase
Krueck + Sexton Architects
Liberty Manufacturing
Phonak
Masco Design
Mattel
Monitor Institute
Morningstar
Motorola
Rand McNally
Royal Bank of Canada
Paul Saffo
SmithGroup
SRI International
Steelcase
Target Corporation
Tvilum
University of Chicago Press
University of Illinois at Chicago
University of Washington
Whirlpool
Williams College
Xavier Vendrell Studio
Yahoo!
Zebra Capital Management
Areas of Practice:

Environment

Wayfinding
Architectural Graphics
Identity
Brand Strategy
Brand Identity
Story + Positioning
Logo Design
Information
Data Visualization
Information Graphics
Form Systems
Symbols + Pictograms


Interaction
User Interface Design
Websites
Mobile Apps
Publication
Book Design
Content Development
Catalog Design
Reports + Folios
Product
Brand Strategy
Surface + Detail
Icons
Type
Custom Typography
Font Design
Motion
Animation Graphics
Story + Narration
Navy Pier
Reimagining an historic urban pierscape
with Xavier Vendrell Studio
pattern vocabulary
custom type + pictograms
Workspring
Inspiring work away from work
by Steelcase Inc.
AIGA 365 award for
excellence in
brand strategy + identity
Steelcase, Inc.
Sharing stories of workplace insights
Design for Democracy
Improving the election experience
GOLD IDEA award
from BusinessWeek and IDSA
Hollister: People First App
Sharing information with clinicians and patients
State Street Beat
Energizing an urban winter streetscape
University of Washington
Rebranding the College of Architecture
and Urban Planning
UW College of Built Environments
Awarded by Communication Arts and
Rebrand 100
Spertus Institute
Celebrating the cultural experience
Finding the way
American Institute of Architects
Addressing issues of transforming practices
American Institute of Architects
Capturing ideas from an educational summit
Inviting participation
Alzheimer's Association
Aligning brand identity with vision + mission
Creating visual + verbal brand tools
logo


Awarded by AIGA 365 and Rebrand 100
for excellence in brand strategy + identity
tagline
color palette
design system
custom typography
KitchenAid
Introducing an American brand in Europe
product photography
branded icons
brand graphics
Whirlpool Global Consumer Design
Supporting brand strategy + innovation
at every level of detail
product graphics + packaging
AIA College of Fellows
Repositioning + promoting a research fellowship
for architectural practice
Neometron
Creating highly productive virtual spaces
for collaborative work
ACCO WilsonJones
Reinventing document storage
ACCO WilsonJones
Packaging back to school with impact
ACCO Brands
Approaching color strategically
ACCO Brands
Visualizing a retail packaging strategy
for consumer segmentation
Mattel Hot Wheels
Reinvigorating a 35-year-old brand