Studio/lab Chicago San Francisco
    1 E Wacker Drive
suite 3030
Chicago IL 60601
312 873 7700
461 2nd Street
suite 231
San Francisco CA 94107
415 546 7832
Using the tools of creativity and analysis to tell compelling stories, clarify information, build brand identity, support innovation, and create emotional connection.
Noteworthy:
Studio/lab is a key member of Team X,
led by Xavier Vendrell Studio, one of
5 finalists in an international competition
to redesign the exterior public spaces
of Navy Pier, the world’s largest pier and
Chicago’s only pier.

Studio/lab developed a proposal for
wayfinding and graphics that support the
Team X goal to unify and punctuate
the pierscape.
Navy Pier, Inc.
Imagining a system of graphics for a
renewed urban pierscape
pattern vocabulary
Our team:
custom type + pictograms
Marcia Lausen
Greg Lynch
Susan Verba
Tim Wilson
Meghan Ferrill
Audra Hubbell
Tara Kennedy
Meeyoung Melamed
Matthew Terdich
Trysh Wahlig
Selected clients:

ACCO Brands
AIGA Design for Democracy
American Institute of Architects
Alzheimer’s Association
Chicago Loop Alliance
Doblin/Monitor Institute
Envestnet
Hollister Incorporated
JP Morgan Chase
Krueck + Sexton Architects
Morningstar
Mattel
Motorola
SRI International
Steelcase
Target Corporation
University of Washington
Whirlpool Global Consumer Design
Xavier Vendrell Studio
Yahoo!
Areas of Practice:

Environment

Wayfinding
Architectural Graphics
Identity
Brand Strategy
Brand Identity
Story + Positioning
Logo Design
Information
Data Visualization
Information Graphics
Form Systems
Symbols + Pictograms


Interaction
User Interface Design
Websites
Mobile Apps
Publication
Book Design
Content Development
Catalog Design
Reports + Folios
Product
Brand Strategy
Surface + Detail
Icons
Type
Custom Typography
Font Design
Motion
Animation Graphics
Story + Narration
Workspring
Inspiring work away from work
by Steelcase Inc.
AIGA 365 award for
excellence in
brand strategy + identity
Steelcase, Inc.
Sharing stories of workplace insights
Design for Democracy
Improving the election experience
GOLD IDEA award
from BusinessWeek and IDSA
Hollister: People First App
Sharing information with clinicians and patients
State Street Beat
Energizing an urban winter streetscape
University of Washington
Rebranding the College of Architecture
and Urban Planning
UW College of Built Environments
Awarded by Communication Arts and
Rebrand 100
Spertus Institute
Celebrating the cultural experience
Finding the way
American Institute of Architects
Addressing issues of transforming practices
American Institute of Architects
Capturing ideas from an educational summit
Inviting participation
Alzheimer's Association
Aligning brand identity with vision + mission
Creating visual + verbal brand tools
logo


Awarded by AIGA 365 and Rebrand 100
for excellence in brand strategy + identity
tagline
color palette
design system
custom typography
KitchenAid
Introducing an American brand in Europe
product photography
branded icons
brand graphics
Whirlpool Global Consumer Design
Supporting brand strategy + innovation
at every level of detail
product graphics + packaging
AIA College of Fellows
Repositioning + promoting a research fellowship
for architectural practice
Neometron
Creating highly productive virtual spaces
for collaborative work
ACCO WilsonJones
Reinventing document storage
ACCO WilsonJones
Packaging back to school with impact
ACCO Brands
Approaching color strategically
ACCO Brands
Visualizing a retail packaging strategy
for consumer segmentation
Mattel Hot Wheels
Reinvigorating a 35-year-old brand